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BULL FUJI TALENT HUNT 2014; THE NEW FUJI RAVE

01.07.14

Idris Akanbi. Yes, the promising Fuji act from Ibadan emerged the undisputed winner of the Season 2 of Bull Fuji Talent Hunt sponsored by Intercontinental Distillers Limited, makers of Bull London Dry Gin, Bull Quality Dark Rum, Eagle Aromatic Schnapps and many other products.
 Akanbi emerged winner at the grand finale of the Fuji musical competition held penultimate Sunday at the premises of the Nigeria Television Authority (NTA), Ibadan.
Eight contestants made the finals from the zonal contests held in Akure, Ogbomoso, Osogbo and Ibadan. According to Lekan Oso, Assistant Brand Manager, Bull Brands, the level of talents at the zonal competion was astonishing and it was quite tough screening the contestants, adding that they were encouraged and very impressed by the performances.
At the Ibadan grand finale, the upcoming fuji acts performed before a selected number of judges comprising experienced fuji musicians including the new President, Fuji Musicians Association of Nigeria (FUMAN), Alhaji Morufu Ayinde aka ‘Shadow’ who advised the young musicians to imbibe decency in everything they do.
The FUMAN president said the association is working hard to improve standards among Fuji artistes especially, with regard to dressing and attitude.
Alhaji Ayinde said: “ It is not proper for you to dress like a tout on stage or for you to wear bathroom slippers while performing. Fuji music should not be portrayed as music for irresponsible people. These are some of the things we are trying to correct among our member and which should all imbibe”.
What the judges considered to arrive at the best among the eight contenders include originality, showmanship, dressing, audience appeal among others.
Kunle Seriki, IDL Sales Operation Manager (West 2) said the company was mindful of the need for the process to be transparent hence, the decision to allow an independent company, Kingsize Entertainment manage the competion to ensure whoever emerged would be widely accepted as the most talentedupcoming fuji artiste and represent the company as its Ambassador.
Speaking on the idea behind Bull Fuji Talent Hunt, Brand Manager, Bull Brands, comprising Bull London Dry Gin and Bull Quality Dark Rum, Zekeri Dokpesi said the contest was designed to give upcoming Fuji artistes an avenue to showcase their talents.
“ As part of our corporate social responsibility, Intercontinental Distillers Limited brought upcoming Fuji musicians together and provided a platform for them to showcase their talents. Ordinarily, you don’t see anyone doing that, so IDL is now trying to encourage and support them through Bull Fuji TalentHunt”, Dokpesi said.
Fuji music enthusiasts like Ayinde Awujoola who spoke to WESTERN POST commended the initiative which he said has placed the Bull brands ahead of its competitors.
 “ This is spectacular, Bulls have done well. I am impressed by what they have done for these young Fuji musicians. With these event, these boys are now more popular. They will have more connections, more links and contacts. IDL has opened the door to success for all of them”, Ayinde enthused.
Fuji music promoter popularly called Oke Promotions expressed profound happiness at IDL’s effort to encourage young musicians, saying the gesture would give hope to many. He also advised the organisers not to relent in the drive to promote Fuji music.
Intercontinental Distillers Limited’s Sales Operation Manager (West 1), Sanusi Gafar thanked FUMAN for making the event a success. He enjoined them to ensure that Fuji music does not die. He said: “In this part of the country, Fuji music is our heritage, we don’t want it to die. It must not die and its survival is in the hands of you and I”.
  The winner, Idris Akanbi is now the Bull Brand Ambassador for a year. He also won a recording contract, N200,000 cash prize and a Yamaha PSR 450 Keyboard.
The first runner-up, Akeem Okikiola from Osogbo got N150,000 cash prize and a Yahama PSR 413 Keyboard while the third position went to Tope Ajani from Akure who went home with N100,000 cash prize and a saxophone. There were consolation prizes for others including certificates of participation as well as consolation prizes.
In separate chats with WESTERN POST, the first three winners expressed appreciation to IDL for bringing them to limelight and promised to remain focused in their chosen career.
There were guest performances by popular Fuji musicians, Muri Alabi Thunder from Lagos and Taye Currency, the Ibadan - based Fuji crooner.