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IDL unveils Chelsea, Squadron and Veleta at \"Trio Fest\"

19.09.14

It was a moment pack with immense suspense and conviviality as IDL gathered together the "cream de la cream" of the entertainment industry and major players in the Wines and Spirit market as they waited earnestly to witness to showcasing and re-engineering of brand architecture of some of his finest lead brands in the Nigerian Market.

The Unveiling of Chelsea London Dry Gin with the bragging right “the Dream Look of Every Spirit brand." The bottle comes in 75cl and 37.5cl SKUs with a masculine premium brand character to enable competition beyond the shores of Nigeria. The bottle have a tall presentation that stands it out on shelve and gives the target a bold and unique perception.

The influx of foreign Gin and spirit brands into the intense competitive market has called for a redefinition of class and positioning based on consumer speak and diligent market research, this Intercontinental distillers limited [IDL] have been responding to over the years.

Squadron Blended Dark Rum produced using well blended recipe that provides finest quality satisfying taste. The bottle with concave sides that makes for a perfect grip comes in 70cl and 37.5cl bottles. The brand communicates the” Big Difference in the Rum World”, has a smooth taste and makes you feel sleek and out of the norm.

The Makeover New look, Veleta Sparkling fruit drink in Peach, Red Grape and White Grape comes very handy, sexy and trendy. The non-alcoholic fruit drink comes in 3 variants in 75cl and 37.5cl sizes. Without any shadow of a doubt the brand is the lead brand in the premium presentation of fruit drinks in the wine category.

Needless say that social media has come to stay in the communication of brand benefits and engagement of consumers in today’s marketing clime, brands who do not engage on social media are said to be left behind. Prior to the unveiling the brands exploited major social media channels to engage consumers far and near some of who came to witness the unveiling and they gave out gifts such as Nokia Phones, TV sets and Music Players to compensate numerous consumers.