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IDL Spends 313m on Distributors


Intercontinental Distillers, IDL Limited has spent the sum of N313 million in cash and gift items to boost businesses of its distributors in the 2015 fiscal year.

 The cash and gift prizes earmarked for the distributors include the award ceremonies which was held in three different regions of Lagos, Ibadan and Port-Harcourt.

This was disclosed by the Managing Director of IDL, Engr. Patrick Anegbe, during   the 2014 distributors forum and award ceremony tagged: Living-it-Up, in Lagos, where he said the ceremony has become an age long tradition of appreciating distributors who performed exceedingly well.

Engr. Anegbe maintained that the essence of celebrating excellence and rewarding hard work is to encourage the distributors to invest more in their businesses and also rekindle the drive to grow their businesses.

Engr. Anegbe emphasized on the company’s commitment to be the leading distillers provider saying its continuous involvement in researching, producing and marketing of first choice quality drinks, will make Nigerians get the best of products for their enjoyment.

He expressed satisfaction of the fully integration of the company’s re-branded product that were unveiled last year, into the market.

 Responding on behalf of the recipients, Mrs. Dorothy Anegbe, the platinum award winner thanked the company for its gesture and promised that they will work hard to grow their businesses.

 The award ceremony witnessed recipients receiving various gifts in addition to the cash sums given to them. Such gifts range from 4.5 mini truck, won by the overall winner, 15 & 20 KVA generators, washing machines, 42″ plasma televisions, wireless home theatres and Plaques.